The beauty industry in Spain has been developing extremely rapidly in recent years. To learn about the main trends and popular procedures, we talked with the founder of the Bio ArtGroup brand Irina Lazar.
Today the brand consists of two elements: Bio Art Academy School and cosmetics brands Bio ArtGroup Cosmeceutical Manufacturing.
— As for today, your academy has trained more than 15,000 specialists in the field of aesthetic medicine and 48 cosmetology teachers. Where did your journey begin?
— It all started with a small salon in Barcelona, where one employee worked. Then I went to South Korea, where I trained as an official trainer and brought the peptide treatment to Spain.
During the first year of work, the staff grew to eight people. And about two years later, I began to create my own protocols and hold courses of Korean cosmetology. And I was drawn into it. I enjoyed teaching and helping, it energizes me. I like to see how a specialist grows with my help.
At the same time, I saw a shortage of innovative technologies in Spain. And all together it flowed into the idea of opening my own Academy.
— Conducting trainings is only a small part of your responsibilities. What else should be done to ensure that a successful cosmetology brand continues to develop?
— Yes, I conduct courses of our exclusive techniques all over the world: from the USA, Mexico, Chile and Peru to Italy, France, Georgia and Dubai. I have repeatedly made presentations for cosmetology seminars and congresses in many countries. And this is only the visible part of the work. The vast majority of responsibilities remains in the shadows. For example, when traveling, I find time to create new formulas and protocols.
I also continue to study to keep abreast of all innovations. I usually upgrade my qualifications in the USA or Latin America, as there are some of the best specialists there.
— The beauty industry, just like the fashion industry, has its own trends. What is fashionable in cosmetology today?
— Naturalness is in fashion today. Therefore, the task of a cosmetologist is to make his/her work “invisible”. There should be a visible effect, of course. But it shouldn’t be too much. As it was, for example, in fashion in the early 2000s. Orange tan, thread eyebrows, extreme thinness.
Today, people strive more for harmony and balance, so even if a correction is carried out with fillers, the result looks very natural.
One of the main trends in cosmetology in 2023 is DNA-based products. Instead of synthetic components that interacted badly with our body and gave a short-term effect, the American scientists learned how to create cosmetics based on a human DNA test.
This technology was presented at The International Congress of Aesthetics and Spa 2022, in Miami. Therefore, it is not widespread yet, especially in Europe. But this is what we will all come to sooner or later.
The trends that we can observe right now are an increase in demand for men’s care.
— According to your observations, with what requests do patients come to cosmetologists most often? And which procedures are most in demand?
— According to my observations, the most popular procedures vary from country to country. For example, many European countries are more likely to apply for an anti-aging protocol. Lethargy of the skin, facial wrinkles are one of the most common problems of a European woman. In the USA, for example, anti-age procedures are in the second place, and acne, oily skin and pigmentation are in the first place.
— What professional goals are left to realize? Because it seems that everything a cosmetologist can dream of has already been realized.
A really great job has been done, but neither I nor my team plans to stop there. As Sara Coca, my business partner, once told me: we will fill the stadium. And we are almost at this goal.
We have organized 7 aesthetic congresses with hundreds of participants and plan to hold a large-scale congress in December 2023 in Malaga.